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Women Dig Technology

Posted on Apr 16, 2009

From trade shows to adverts, women can often be found selling consumer electronics, but Forrester Research argues that electronics companies should focus more on selling to women.

The notion that men dominate all-things-nerd is a complete myth, according to a new consumer research report that found that single women in North America are all about laptops, video games and digital cameras. So the next time you’re shopping for that special lady, don’t think book, think Kindle.

Cnet via Engadget:

Forty-four percent of all single women surveyed own a game console, compared to 53 percent of single men, confirming reports from International Game Developers Association and Entertainment Software Association illustrating that women do play video games.

When it comes to handheld-game devices, 27 percent of single women surveyed count themselves as owners while 29 percent of single men said they have one, according to the study. Single women, meanwhile, surpassed single men slightly on digital-camera ownership, 78 percent to 76 percent.

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By NYCartist, April 20, 2009 at 7:53 am Link to this comment


I’m a woman and some of my fancypants.

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By Karl, April 19, 2009 at 3:40 pm Link to this comment
(Unregistered commenter)

Are you shilling for the electronics industry?

“Hey guys, women love gadgets!  Go buy some gadgets for your women!”

The annual Game Developer salary survey paints a different picture.  It reports that only three percent of game programmers are female.

Last year, the American Institute of Physics reported that
the percentage of women earning bachelor degrees in computer science has been declining.

I just watched Chris Hedges insult the Huffington Post on C-SPAN, claiming it was not doing any serious journalism.  That may be true, but apparently Truthdig is just as much of a rag. Digging beneath the headlines?  Hardly.

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By GW=MCHammered, April 18, 2009 at 9:20 am Link to this comment
(Unregistered commenter)

When are big screen OLED TVs gonna be readily available in the US? Tired of watching other countries race ahead of us because corp and gov heads sleep in shared global beds. Export insatiable globalist$ today.

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By user, April 18, 2009 at 4:46 am Link to this comment
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Cool, consumer research found that it’s normal to be a girl and like gadgets. I am a girl. I like gadgets. This girl is going to go out and get herself some gadgets! Yay!

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By Bubba, April 17, 2009 at 8:38 pm Link to this comment
(Unregistered commenter)


Too-shay you shoe wearin’ fancypants!

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By NYCartist, April 17, 2009 at 3:41 pm Link to this comment

Bubba, s/he might if s/he had some clothing to iron.

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By mlb, April 17, 2009 at 2:56 pm Link to this comment

Another myth that scientific research has dispelled but which doesn’t seem to have penetrated the public consciousness yet is that women are inferior to men at math. 

Differences in math test scores between boys and girls found consistently in previous decades have now all but vanished.  It seems the disparity was due to social differences rather than innate differences in ability.  See, for instance, “Gender Similarities Characterize Math Performance” Science July 25, 2008.

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By Bubba, April 17, 2009 at 11:19 am Link to this comment
(Unregistered commenter)

Hell, mine ain’t learnt how to iron yet!

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By NYCartist, April 17, 2009 at 10:12 am Link to this comment

And some are old, married women.  Someone who is an older woman uses a handheld game player to watch movies, not play games and came to the computer as a senior citizen, due to a variety of circumstances, as well as a digital camera.  Not proficient at any of them,yet but learning. 

The same myths (debunked by this article) about women used to exist in art, and science, also.

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