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Arts and Culture

CNBC Does Damage Control After Stewart-Cramer Showdown

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Posted on Mar 14, 2009
Cramer and Stewart
comedycentral.com

Getting ready to rumble: Jon Stewart, right, welcomes Jim Cramer to his show last Thursday.

CNBC and sister cabler MSNBC promoted Jim Cramer’s appearance on “The Daily Show” last week, but that was before he was soundly trounced by Jon Stewart. After the fact, CNBC and its affiliate networks haven’t exactly been playing highlight clips in heavy rotation, and some industry types believe that damage may have been done to the financial network’s reputation.

Los Angeles Times:

But the “Daily Show” interview drew cringes inside NBC, which relies heavily on CNBC for not only the revenue it generates but also for its business journalism. CNBC anchor Erin Burnett is a frequent guest on “Meet the Press” and “Today,” and “NBC Nightly News” makes regular use of CNBC correspondents.

Network insiders admitted privately that Cramer’s appearance on “The Daily Show” was a misfire but said they had been taken aback by the vehemence of Stewart’s attacks.

On Friday, NBC did its best to avoid further feeding the story. MSNBC, CNBC’s sister cable channel, which had hyped the encounter in advance, largely avoided the topic. CNBC officials declined to comment on the episode and instead released a broad statement defending the network’s coverage.

“Recognized as the worldwide leader in business news, CNBC produces more than 150 hours of live television a week that includes more than 850 interviews in the service of exposing all sides of every critical financial and economic issue,” said spokesman Brian Steel. “We are proud of our record and remain committed to delivering coverage in real-time during this extraordinary story and beyond.”

John Rash, senior vice president and director of media analysis for the ad firm Campbell Mithun, said the network would probably not suffer a drop in audience as a result of Stewart’s denunciations.

“It’s unlikely core and committed CNBC viewers will stray because of the events this week,” Rash said. “It’s more of a hit to their reputation as opposed to their rating.”

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By Anthony Look, March 22, 2009 at 11:00 am Link to this comment
(Unregistered commenter)

Some damage has been done indeed; more viewers have to learn the truth about the self serving spoon fed reporting regurgitated by these spineless hacks.
Just like the GOP, no apologies, no change in policy, no admitting fault, no assurances of improving.
Some damage is still continuing by the lack of sincerity of CNBC and MSNBC. Spin won’t work anylonger. America is the wiser, Bush and his failures by extention CNBC/MSNBC are firmly in the liars camp and about as trusting as the current crop of remaining Republicans in congress.

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By msgmi, March 22, 2009 at 6:16 am Link to this comment
(Unregistered commenter)

CNBC is overreacting and not giving Main Street what it wants, a pound of Wall Street flesh. Reruns of the Cramer-Stewart debate would send ratings through the roof and establish a global record, thus, giving the media a kick start and return to old fashioned unbiased and meaningful reporting of factual news. How does the 30-40% loss in IRA funds make Main Street feel while incompetent Wall Street CEOS are being paid bonuses in order to retain the creme de la creme of hubris. Young men and women should take to heart that if your dream is to become a 21st century Wall Street CEO, ethics are no more, incompetence, greed, cheating and unchecked hubris is the rule for financial success.

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By Mariba, March 20, 2009 at 4:04 pm Link to this comment
(Unregistered commenter)

It’s true that both “The Daily Show” and “The Colbert Report” are trying to be funny but it is important to them to tell the truth…A strange occurrence these days. Jon Stewart was hard on Cramer to make a point. The point being that our radio and TV stations block the truth from the public. The point that CBS knew that the market was going down, knew which companies, banks were taking a dive but refused to have it reported. All Cramer did was report what he was told at the expense of the public. People lost money by listening to Cramer’s advice. CBS called the shots and Cramer took the hit. I wonder if he got a bonus for keeping his mouth shut?

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By mike112769, March 20, 2009 at 6:56 am Link to this comment

Anyone who has ever watched “The Daily Show” and “The Colbert Report” already knows that you see more accurate questioning from Comedy Central’s “crack news teams” than any MSM channel. Humor has ALWAYS served an important role in society. Remember that the court jester was the only one who could make a king look foolish with impunity. Both shows actually have a lot to say if you know how to listen.

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Leefeller's avatar

By Leefeller, March 18, 2009 at 7:25 am Link to this comment

Ed Harges,

We actually agree, Marshall is being Marshall, which is usually being clueless, in his case it may be disbelief via disappointment.

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Ed Harges's avatar

By Ed Harges, March 18, 2009 at 6:51 am Link to this comment

re: By Leefeller, March 18 at 10:22:

Lee, you are misunderstanding the exchange to which you are responding. We all agree that the main matter is CNBC and the ideology it sells.

But Marshall earlier wrote that:

“he [Cramer] did claim that that clip was him giving an example of the thinking of an unscrupulous trader, which Stewart did not dispute.”

Marshall is claiming a complete exculpation for Cramer personally. That is not supported by the interview; in fact it is contradicted. As I replied, in part:

“...it is quite clear from the clips themselves [that is, the clips which Stewart shows to Cramer and to the audience] that Cramer is talking about what he himself does and has done.”

The main issue is much bigger than Cramer, I agree. But Cramer is also personally condemned by the evidence, in terms of his reputation and even possibly in concrete, legal, criminal terms.

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Leefeller's avatar

By Leefeller, March 18, 2009 at 6:22 am Link to this comment

Confusion, is in the focus on Cramer, looking at the bigger picture, the problem is the whole tainted pie, not just the buzzing fly who happens to be noticed. This includes the Mass Media as a whole. Results will be in the pudding, which may be like the pie.

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Ed Harges's avatar

By Ed Harges, March 18, 2009 at 6:04 am Link to this comment

Marshall writes:

“I’m confused as to why Stewart stressed that this wasn’t about Cramer, but about CNBC.”

I think Stewart was just trying to soften the blows a bit. After all, this was his guest; he didn’t want the guy to cut the interview short and walk out. It’s better to have Cramer keep talking, and keep sitting there watching the clips. This is not a court of law. The guy doesn’t have to say anything, and he doesn’t have to keep sitting there taking it. Stewart masterfully applied just the right touch of gentleness here and there, to get the maximum out of the interview.

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By Marshall, March 17, 2009 at 8:38 pm Link to this comment

By Ed Harges, March 17 at 4:05 pm #

“it is quite clear from the clips themselves that Cramer is talking about what he himself does and has done.”

If you’re right then Cramer should be investigated, but them I’m confused as to why Stewart stressed that this wasn’t about Cramer, but about CNBC.

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Leefeller's avatar

By Leefeller, March 17, 2009 at 7:34 pm Link to this comment

Seeing is believing, except for some people. So much for hearing. Crammer got his assets handed to him in a bag, if someone could not see it, their must be a reason?

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ApprxAm's avatar

By ApprxAm, March 17, 2009 at 6:45 pm Link to this comment

All CNBC has to do is hire those guys over at FuxNews; we can see they know exactly what they’re doing over there.

Or——Maybe Tina Fey and Tracy Morgan can help out after “Sweeps Weeks” is through, then they can go over and help the GE Bank convert itself into a bank just like American Express did, only funnier. Maybe.

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Ed Harges's avatar

By Ed Harges, March 17, 2009 at 12:05 pm Link to this comment

re: By Marshall, March 17 at 3:17 am #


Marshall writes: “he [Cramer] did claim that that clip was him giving an example of the thinking of an unscrupulous trader, which Stewart did not dispute.

No, Marshall, you’re wrong. Cramer did not claim that, and Stewart accepted no such claim, because it wasn’t made. Furthermore, it is quite clear from the clips themselves that Cramer is talking about what he himself does and has done.

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By nexus cult, March 17, 2009 at 10:07 am Link to this comment
(Unregistered commenter)

Forget Cramer, and the NBC dolts, Stewart won the day and possibly a shot at serious broadcasting.  He can’t deny after this, as he has done, that he hasn’t an appetite for serious journalism.  He’s damn good at it and that is what made this special.

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By robert puglia, March 17, 2009 at 9:31 am Link to this comment
(Unregistered commenter)

i watched the episode on the comedy channel web site. the episode was sponsored by the bank of america. so much for high dudgeon.

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By DarthMiffy, March 17, 2009 at 5:06 am Link to this comment

Go get ‘em, Jon!

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By Marshall, March 16, 2009 at 11:17 pm Link to this comment

By Ed Harges, March 15 at 9:38 am #

In fairness to the guy who wasn’t allowed to show clips on the show (Cramer), he did claim that that clip was him giving an example of the thinking of an unscrupulous trader, which Stewart did not dispute.  Out of context as those clips were, it’s a little difficult to divine the true meaning. 

So we’re really just left with the issue of cramer’s bad stock picks.

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By BobZ, March 16, 2009 at 3:15 pm Link to this comment

That was the best 30 minutes of television in a long long time. Stewart was talking for all of us in dressing down Cramer and CNBC or their cheerleading of the events leading up to the greatest economic meltdown since the “great depression”.  CNBC now has two strikes against them - they also rode the dot.com “profits aren’t important” fiasco right up to the bitter end. Their only real value is breaking news events and the stock ticker at the top and bottom of screen. Their analysts are mainly Freidman disciples, who drink the trickle down Koolaid, and want to continually drive down taxes on corporations and the wealthy. They are also rabid anti-union haters, and neo-cons on foreign policy. They act as if a liberal investor does not exist. Their guests for the most part are fellow believers and lapel pin patriots. Their pure financial analysis and advice is very minimal and for the most part not of much value to lay investors whose money is tied up in 401k’s and IRA’s, and not in individual stocks and bonds. I only watch them now for the opening bell and the closing bell. In between those two daily events CNBC is worthless.

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By Ibett, March 16, 2009 at 1:13 pm Link to this comment

More power to Jon Stewart for calling a quacking duck a quacking duck!  Maybe the “pundits” will catch on to the fact that we are not as stupid as they try to make us appear, and start giving us real news with facts instead two grownups bickering like ten year olds with the pundit never questioning the ignorance that comes out of their mouth!

Opps! I called them “pundits” so wrong!  A pundit is a person of great learning.  Hannity, Matthews and the others are definitely not learned.  They are just hecklers in a sideshow.

Ibett

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By Ed Harges, March 16, 2009 at 11:13 am Link to this comment

Be afraid, Wall Street; be very afraid. It looks like America no longer believes CNBC’s crap. And that means that America no longer believes your crap.

Looks like you might have to spend your bonus on some extra bodyguards, eh? Or maybe let’s just say that Wall Street traders might at least want to avoid looking like Wall Street traders when they go out in public these days, hmm?

Check out these two articles.

(1) The first, from thenewamerican.com, notes ominous signs that Stewart may have dealt a death blow to CNBC, and it reminds us that Stewart’s 2004 appearance on “Crossfire” apparently killed what at the time was a must-watch political talk show. Now, Stewart may have done in an entire network, not just one show:

Will the Stewart/Cramer Battle Be the Death of CNBC?

Early reports have it that the Daily Show showdown may have hurt CNBC ratings. If CNBC does fold, it won’t be the first wayward mainstream media kill by Jon Stewart. Stewart’s 2004 appearance on CNN’s Crossfire sealed the fate of the 20-year cable political staple. Stewart, booked as comedy relief for Crossfire, leveled a devastating critique of the show: “Here’s what I wanted to tell you guys: Stop. Stop. Stop. Stop hurting America…. You’re partisan — what do you call it? — hacks.”

...The Daily Show is now enjoying record ratings, while Crossfire was cancelled at the end of that same season.

http://www.thenewamerican.com/culture/education/885

(2) This second item tracks the (so far) devastating effect which Stewart has had on CNBC’s “fool-most-of-the-people-most-of-the-time” business model:

In the first three days of this week, CNBC’s Business Day programming block was down 10 percent in the key demographic of adults 25-to-54 versus the same period the week before, and down 11 percent among total viewers.

http://www.portfolio.com/views/blogs/mixed-media/2009/03/13/the-stewart-dip-ratings-down-for-cnbc-cramer

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By MG, March 16, 2009 at 10:03 am Link to this comment
(Unregistered commenter)

Cramer was useful, then he got careless. It will be interesting to see if, and how soon, he finds another “career opportunity”, because his cred is shot. Oh well, CNBC will just hire the next buffoon-guru. Stewart was right to be ragin’.

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By Leefeller, March 16, 2009 at 6:53 am Link to this comment

Jon Stewart the real news guy? Calling people on their BS, is so refreshing, but I suggest we do not get used to it, for this may only be a once in a life time event.

Truth and reality are so well hidden behind the smoke screen, from politicians to Corporate elite, accountability are not on the agenda, usually pointing fingers is about as far as thing go.

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By dsmith, March 16, 2009 at 2:57 am Link to this comment
(Unregistered commenter)

Martha Stewart went to jail for insider trading on one stock. It seems to me, from the clips Stewart played showing Cramer manipulating stocks, that he should be investigated and possibly charged with insider trading.

Cramer reminds me of Madoff everytime I look at him.

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ApprxAm's avatar

By ApprxAm, March 15, 2009 at 10:07 pm Link to this comment

It’s definitely a network issue. At the very least CNBC and the rest attenuates the distress calls made regarding impending threats to the system.  They present those most concerned only to chastise and undercut them as buffoons and alarmist.

This isn’t about Jim Cramer, but CNBC left him out to dry because they erred in prohibiting Santelli, and by extension themselves only to allow this to carry on.  Cramer is used to facilitate buzz and ratings, the other 93% of NBC’s “news” jewel merely amplifies the corrupt and misleading taking point of Wall Fleece.

So the HELL with them; they were outsmarted by ViaCom (MTV, CBS) can you believe it?

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By msgmi, March 15, 2009 at 5:14 pm Link to this comment
(Unregistered commenter)

Jon Stewart brought out the plain truth being that Wall Street waggles the dog while Main Street is left holding the pooper-scooper. The question is, when will AIG execs et al be charged with RICO.

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By Purple Girl, March 15, 2009 at 2:43 pm Link to this comment

These market ‘analysts’ are nothing mor than the frontmen for the Snake oil producers. Thye knew exactly what they were peddling. and if they didn’t then they were not qualified for the title of ‘Analyst’ to begin with. Either way they are culpable for misleading the public.The insiders Don’t watch these schmoo’s, only those foolish enough to have thought it safe to swim among the sharks through their co conspirator companies like E- Trade.
Merely take Oil for an example of how these propagandaist have jsut as much blood on their hands as the Bush Admin. They not only speculated and created a false sense of security or created panic depending on which way they thought the market would’react’. Well Who is instilling these Reactions in the investors- the Soothsayers!These insiders have bets on either side of th econtinum- when the stocks go up and When they go down- a Win/Win position- something average investor ddi not.It’s not only the Oil prodcuers who manipuate the pricing by upping or shorting production- but also those who can move the market through coercsion.These market ‘analysts’ can Cause sell offs, or buying binges- sending actual prices to consumers to sway at will. When oil reached $4.00 a gallon, it destroyed small business, had adverse effects of the cost of food, effecting peoples ability to afford food, not just here, but those countries who buy our food products or depend on US for charitable donations of food staples….People Starved because of the price of Oil. How many children in poor nations died as a direct result of market ‘gurus’ Speculation and manipulation of Oil stocks?to end these Crimes Against Humantiy all essential resource which support human life and welfare should be removed from the stock market- energy, food, healthcare.No for profit company dealing in the welfare of humanity should be open to public trading. That also includes, financing for primary residences, Military, education nor corrections. Far to many For Profits cut corners and provide deceptive information to keep their stock prices high- this is not only Unethical, but Immoral. Let them gamble on Revelon vs Max Factor,Jim Beam vs Jack Daniels,shit that has no really bearing on peoples lives or suvival.
Our country was Created basically from Socialistic ideals, reason the words ‘We the people’ and “For the people and By the people” are at the top of our founding Documents.These did not Just refer to the form of Government, but also our Free market economy. Corporations have successfully barred the average citizen from accessing the free market (Predatory Business models) and Now own and control our essential and basic resources. There is no difference between a Family Crest and a Logo when the masses are dependent onthem for their livlihood, their needs and are indebted to them.
Cable Channels like CNBC have not only been the propaganda Dept for the Economic Treason committed by Wall Street, but also the Hostile Takeover of Our FreeMarket Democracy by the Corps.Perhaps we should all send them some RED COATS, indictive of their allegience and matches the blood on their hands.

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By PTDBD, March 15, 2009 at 11:29 am Link to this comment
(Unregistered commenter)

One spin that we should insist that they eliminate is this “Better than expected” as it relates to any data. Give me a comparison to previous numbers to make the comparison. Don’t tell me what “experts” expected. That’s a fantasy number which can and is manipulated. I don’t invest in experts. I’m interested in the uneployment number as compared to past years, not “better than expected”. I invest in the commodity or the stock. Leave these “experts” out of the picture because they have shown themselves to be wrong more often than right.

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By Steve Kay, March 15, 2009 at 11:14 am Link to this comment
(Unregistered commenter)

I’m afraid John Rash is probably correct. It’s sad! This is why bad and corrupt politicians get reelected over and over. Nobody likes change even if it’s for the better.

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By Ed Harges, March 15, 2009 at 10:04 am Link to this comment

Heh-heh-heh:

STORY: Jim Cramer, CNBC Ratings Down Since Stewart Attacks Began

In the first three days of this week, CNBC’s Business Day programming block was down 10 percent in the key demographic of adults 25-to-54 versus the same period the week before, and down 11 percent among total viewers….

http://www.huffingtonpost.com/2009/03/13/jim-cramer-cnbc-ratings-d_n_174873.html

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By Ed Harges, March 15, 2009 at 5:38 am Link to this comment

Marshall writes:

cramer got “smacked down”?  for making bad stock picks?

Um, no, Marshall. There are much more serious things revealed here, but you are too willfully thick in the skull to comprehend. To take only one of the most obviously damning items: on one video clip that Stewart presents, Cramer explicitly admits to doing something that is illegal, and he says that he does it anyway, because “the SEC doesn’t understand it”.

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By Marshall, March 14, 2009 at 10:11 pm Link to this comment

Wait - i thought stewart’s point was about the network, not about cramer.  but cramer got “smacked down”?  for making bad stock picks?  but wait - stewart said it’s not about bad stock picks.  i’m confused.

If you’re stupid enough to invest your life savings on cramer’s mooing-cows advice then i really question your judgement, not cramer’s.  but stewart gets his mooing scapegoat to boost his own ratings and his college-hip populist appeal.  “See! Those adults aren’t smarter than us kids after all!!  Let’s have a sit in!”

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By Boomerpaw, March 14, 2009 at 7:11 pm Link to this comment
(Unregistered commenter)

Gregory (Scotland Yard detective): “Is there any other point to which you would wish to draw my attention?”
  Holmes: “To the curious incident of the dog in the night-time.”
  Gregory: “The dog did nothing in the night-time.”
  Holmes: “That was the curious incident.”

It was not the smack down that I found curious.  It was xNBC’s choice not to bark in the aftermath.

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By AWM, March 14, 2009 at 5:53 pm Link to this comment

Cramer is an admitted law breaker not only should he be off the air he should be on his way to jail as well as sued by those he admittedly defrauded The fact that he felt safe enough to brag about his deeds on video just goes to highlight how corrupt the government, financial and law enforcement systems really are.

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By Ibett, March 14, 2009 at 4:32 pm Link to this comment
(Unregistered commenter)

I watched the interview and was very impressed that Jon Stewart asked the direct question regarding the fact that Cramer pushed stocks that were volital, no other interviewer has the balls to do what Stewart did and I commend him.  I believe everyone should commend him, did you hear the part that Stewart said about his mother loosing her 401K? Now that’s what it’s all about!  How many have suffered for listening to CNBC and others?  They should be reprimended it all should be brought out on national television and splashed on the front pages.  We need more Jon Stewarts!!!
I believe that Cramer new what he was doing, there are clips to prove it, I believe he, like alot of analysts (whatever their title) operated on adrenalin, the rush of the payoff,

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By Ed Harges, March 14, 2009 at 3:59 pm Link to this comment

Be afraid, CNBC, be very afraid.

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