He might have steered clear of last week’s Democratic National Convention, claiming that politicians were the proper stars of that show, but George Clooney didn’t miss his chance to charm some $900K out of American supporters of Barack Obama at a fundraiser in Switzerland on Tuesday.
Just Tuesday, Obama raised nearly $5 million at a celebrity-packed fundraiser in Los Angeles. The same day, George Clooney pulled in up to an additional $900,000 for the Democratic candidate at a fundraiser of American citizens in Switzerland.
“The two things you need to win are money and people’s attention, and celebrities can get you a little of both,” said Steve Ross, chairman of the history department at the University of Southern California.
While celebrities have donated plenty of money to campaigns, their real value comes in the ability to draw crowds.